Museum Evaluation: Audience Data Analysis & Reporting, 2022 (Co-Instructor)

Research and evaluation are critical for museums and similar institutions. In this time of data-driven decisions and public accountability, it is especially important to authentically collaborate with communities and stakeholders, which we will explore throughout. The course offers a general overview of the research process, focusing on data analysis and reporting. Museum professionals in nearly any position find themselves required to make sense of data or oversee consultants. The course is appropriate for emerging and experienced professionals, especially those interested in education, exhibitions, marketing, and development in museums and related organizations. The course is centered around an experiential project in which students collaboratively interpret actual data for a museum partner.