Introduction to Analyzing Open-Ended Audience Data: Impact Beyond the Numbers
Publication information:
Smiraglia, C., & Baum, L. (2019). Introduction to Analyzing Open-Ended Audience Data: Impact Beyond the Numbers.
Abstract
Co-chair of a workshop on systematic analysis of qualitative visitor data from open-ended questions, introducing the language and techniques behind qualitative data analysis, and including practice with both inductive and deductive approaches.