User Review Websites: Opportunities & Challenges for Museums
Publication information:
Smiraglia, C., Bibeau, K. L., DeYoung, C., & Magruder, B. (2017). User Review Websites: Opportunities & Challenges for Museums.
Abstract
Chair of a panel discussing the benefits and limitations of user review websites such as TripAdvisor and Yelp for cultural institutions that are trying to understand and reach existing and potential visitors